Getting My Johnnie Walker Blue Label Ultra To Work
Getting My Johnnie Walker Blue Label Ultra To Work
Blog Article
To rejoice this technological breakthrough, only 888 confined edition bottles might be produced generating this an unmissable piece of background for collectors.
This new, light-weight bottle is a detail of exquisite natural beauty; but additional importantly, it demonstrates what can be done In terms of lightweighting glass. We'll keep on applying these learnings across our vary, having additional progressive strides as we look to the way forward for Scotch.”
Johnnie Walker’s 5 years of investigate and advancement have intended that the awareness attained is being utilized across the choice of Diageo goods.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle continues to be developed by adopting a exam-and-study design, coming up with and Discovering devoid of limitation and imagining what the way forward for light-weight luxury packaging could deliver.
Our great mixture of our people and brands is our magic, and in our inclusive and supportive tradition, your chance to prosper is countless.
From peaty whisky to fruity whisky, lean on our specialist insights to find out the entire selection and character of various whisky flavours.
Together with external glass makers, the brand name rethought all facets of how the bottle is built, created and transported: from hand-blowing the glass, to utilizing a teardrop form which, for The very first time ever, meant reforming the iconic Johnnie Walker square bottle.
Johnnie Walker Blue Label Ultra would be the model’s lightest 70cl Scotch whisky glass bottle to this point and to the most beneficial of your model’s information and investigation, the planet’s lightest 70cl Scotch whisky glass bottle2 . The design normally takes bold strides and dares to experiment which has a recognised paradigm of luxury.
Liquid Light enveloped website visitors inside of a mesmerizing interaction of sunshine and shadow, with moving light-weight passing via glass kinds and projecting classy styles on to white partitions.
Even so, the technologies doesn't nevertheless exist to roll out the Ultra bottle completely. Diageo hopes this will modify, and it get more info has now been granted a patent to carry on improvement.
Diageo has stated which the “Earlier claimed ‘lightest bodyweight scotch whisky bottle’ was launched by a United kingdom retailer and weighed all around 298 grams.”
Diageo has submitted filings to get its granted UK Patent No. GB2616831 B endorsed as licensable of ideal within the UKIPO patent sign-up, and intrigued get-togethers are invited to ask for a standard royalty totally free, non-distinctive licence from Diageo.
Claimed approach aims to lessen the pounds of glass in Johnnie Walker packaging. This will likely have a immediate effect on the carbon emissions of Johnnie Walker packaging, both of those in terms of generation and transport.
Specialist whisky tasting takes exercise. Use our do's and don'ts to demystify the encounter and luxuriate in your drams in an entire new way.
That is a 1-off bottle for now illustrating the art of your achievable, like a style and design experiment and redefining light-weight as luxury. We are going to proceed to use these learnings across the broader Diageo variety.
Dr. Walker sought out liquids from distilleries such as Oban, Brora and Royal Lochnagar, as well as a range of ghost whiskies, very first built in distilleries that have considering the fact that closed.
As well as this, for The 1st time in Diageo’s record, a license to our patent for light-weight-body weight glass beverage containers might be made available over a royalty-cost-free basis to all as a means to persuade progress in the wider industry.